I know it’s a relatively old one, but this advert really grinds my gears:

Now, anyone foolish enough to think that these kind of adverts are genuine need some sort of help from men in white coats. Placing this ‘test’ in a shopping centre in some vein attempt to make the whole thing seem more genuine is like a footballer trying to convince us he’s not a completely genitalphillic, sex-obsessed, prostitute-nailing scum bag by getting married. Everyone in any advert is an actor. And generally, not very good ones. The give away in this advert is that piss-poor delivery of the lines, particularly the one ‘how does it work’? Well, sir, I’m so glad you asked as it allows us to show you some complicated graphic and use words like ‘pro-Argen’ formulae to blind you with fake-science speak. How does it work? It doesn’t, we’re just going to make up words to say it does. It reminds me of a fantastic Mitchell and Webb sketch that I saw once, which satirises the whole thing a damn sight better than I ever could.

So please don’t think for one second that this stuff really does cure sensitive teeth. It doesn’t. At all. As is states “results may vary” – from it never fucking working at all, to it never fucking working at all.

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